What is the future of entertainment?
In a former Soviet sewing factory, Warner Brothers Vice President, Cate Adams, and Joe Sabia, the creator of Vogue’s 73 Questions series, sat down to find an answer to just that.
Stories have always been with us, but the nature of the industry has changed dramatically with the arrival of digital media. Content creators now have to stand out in a world that never stops buzzing.
Audiences have dispersed and online content has proliferated. Finding viewers, readers, and listeners requires much more work.
“You hear people saying cinema is dead…it’s just a matter of where [people] are engaging with it,” Cate said, speaking candidly about what this change has done to major studios like Warner Bros.
If you’ve noticed that studios seem less and less willing to try new movie ideas and keep recycling existing ideas (ahem, Emoji Movie), you’re not wrong.
Cate admitted that the pragmatic response to digitization is simply to look for less original content.
It’s no longer enough to make a film people will like because those are on Netflix and the myriad of other online platforms. Instead, studios focus on films that audiences will want to see immediately, on the big screen.
That requires films that reach more people and cut across boundaries.
Today the focus has shifted to authenticity, Joe said. It’s what made 73 questions such a success. Famous people are real, authentic and, through their very normal, everyday selves, directly engage with the audience.